SUMIT KUMAR.Portfolio 2026
Brand · Events & Exhibitions · Marketing Ops
Sumit
Kumar.
I create brand moments, make sure they get delivered, and turn them into pipeline.
I create brand moments, make sure they get delivered, and turn them into pipeline.
Gurugram-based marketing professional with 4+ years across D2C and retail brands: brand positioning, exhibitions and events, digital campaigns and the operations that make them land on time. Today I'm Assistant Marketing Manager at Three Sixty, a handcrafted leather brand, and founder of The SM Point.
Brand moments people remember, at the right venues.
Plans that run on time and on budget.
Social, creators and marketplaces that compound.
Build awareness and positioning for a handcrafted leather furniture brand on national, premium platforms.
Led exhibitions end to end and directed vendor and freelance execution across campaigns and events.
Footfall at a stall doesn't become revenue by itself. Leads needed to be captured, followed and reported.
Built the marketing funnel and reporting structure that tracks every lead from capture at the event through to conversion, and aligned digital campaigns to exhibition and retail touchpoints.
Grow a young FMCG brand across Mumbai, Jaipur, Delhi and Gurugram.
Owned influencer marketing end to end: onboarded parenting, lifestyle and health creators, negotiated partnerships, tracked reach and conversions. Ran platform-specific content plus on-ground activity.
Also: 800+ new customer sign-ups and 500+ pre-scheduled exhibition booth visits in 3 months.
Run social and e-commerce across Amazon, Instagram, Facebook and the website with a lean team.
Owned the content calendar, listings optimisation, pricing and inventory; tied campaign timelines to logistics; used templates and AI-assisted tools to publish more often; delivered monthly analytics.
Leadership needed lower costs and faster execution across teams and partners.
Negotiated vendor and travel contracts, restructured cross-department workflows, produced decision-support decks, and ran high-level events and business meetings end to end.
Brand story, audience and the right platform or event.
Budget, timelines and briefs for vendors and freelancers.
On-ground build and digital campaigns, delivered on time.
Leads at the stall, from creators and online, logged as they come in.
Follow-up tracked through the funnel into the sales pipeline.
Performance and attribution reports that steer the next budget.
↻ Report feeds the next plan. Monthly analytics were used directly for budget reallocation decisions.
Event & digital agency, Delhi. Multi-client execution and event & exhibition activity; workflow revamp lifted team output efficiency by 15%.
D2C FMCG. 20+ creators, 90% retention growth, 4-city on-ground & digital.
D2C consumer brand. Social + Amazon + website ops; 90%+ on-time delivery.
15% annual vendor & travel cost cut; workflows, events, decision decks.
Marketing & brand ops. National exhibitions, 30+ leads/event, 70% to pipeline.
Mangalayatan University, Aligarh · 2022 – 2024
Maharshi Dayanand University · 2018 – 2021
Growth marketing agency, Gurugram
A growth marketing agency for premium, FMCG and food brands and startups, built on the same playbook I use in-house.
I'm open to conversations on brand, events & exhibitions and marketing ops, and to agency projects through The SM Point.
Sumit Kumar · Gurugram, Haryana, India · thesmpoint.pages.dev